Summary:

Online short-film commercial explaining how to use the edmunds.com car buying process.

This project was unique in that it required a lot of VFX style edits.  I had to piece together a lot of shots to create the warp effect, sometimes creating masks and rotoscoping so that objects did not shift in frame.  One day they had a different colored car so I had to shift the color from blue to red so that it matched shots early in the edit.

Another dilemma that we faced was how best to show the on-screen UI for when the character was on the phone.  Because of my experience in After Effects and motion tracking I was able to create the on-screen pop-ups for this video that helped avoid doing screen replacements and kept the flow of the commercial running smoothly.